RE:YOU was founded in Sweden by a team of experienced health professionals who believe in a simple truth: real health doesn't come from quick fixes.
We’ve taken the best of Nordic health philosophy—natural food, functional movement, and calm living—and combined it with cutting-edge research and digital tools. The result? A powerful, practical way to help you build lasting health—wherever you are.
Health today is unequal.
Many people can’t afford the specialized support a health coach provides—and that means real, lasting health is out of reach for too many. At RE:YOU, we’re committed to changing that.
Founded in Sweden, RE:YOU brings the Nordic approach to wellness to a wider world. In Scandinavia, health isn’t a luxury—it’s a way of life. Rooted in nature, guided by science, and built on balance, our model reflects a culture where prevention is prioritized and well-being is accessible to all.
We’re here to revolutionize proactive health by combining cutting-edge technology with expert guidance from our team of experienced Swedish health coaches. The result is a uniquely personalized, cost-effective solution that works with your life—not against it.
Whether your goal is to improve physical health, manage stress, optimize your diet, or simply create more balance in your everyday routine, we’re here to give you the tools and support to succeed.
Johannes Cullberg
Founder & CEO
Our Nutrition Philosophy
We believe that eating the foods our bodies are biologically designed for gives us the best chance to thrive.
Our aim is to inspire you to enjoy nourishing, delicious meals—and to develop a mindful approach to eating that makes calorie counting a thing of the past. Food should be savored, not measured.
If you're looking for a quick fix, RE:YOU may not be the right place. We don’t believe in short-term solutions that promise rapid results only to leave you worse off in the end. We’re here for long-term, sustainable health.
That’s why we equip you with the knowledge and guidance you need to create a lifestyle that works for you—one you can enjoy and maintain over time.
Our approach in a nutshell:
Enjoy real, whole foods—preferably homemade and based on natural ingredients.
Focus on high-quality protein, select carbohydrates in smaller amounts, and healthy natural fats.
Avoid refined sugar and gluten.
Learn to eat mindfully—no weighing, no counting.
Forget boring salads and bland meal replacements—let us introduce you to a world of nourishing, satisfying food your whole family will love.
The RE:YOU pillars
Evidence-Based Methods
Everything we do is grounded in solid research and real-world experience. By staying up to date with the latest science, we ensure that the strategies we offer truly work.
